Streamlining digital access for Tech hub’s services
Current stage - Design iteration 2
The recommended design convinced stakeholders to redesign the entire parent website.
Reading time: 4 min
Home
Streamlining digital access for Tech hub’s services
Current stage - Design iteration 2
The recommended design convinced stakeholders to redesign the entire parent website.
Reading time: 4 min
Home
Streamlining digital access for Tech hub’s services
Current stage - Design iteration 2
The recommended design convinced stakeholders to redesign the entire parent website.
Reading time: 4 min
Home
Streamlining digital access for Tech hub’s services
Current stage - Design iteration 2
The recommended design convinced stakeholders to redesign the entire parent website.
Reading time: 4 min
Home
Streamlining digital access for Tech hub’s services
Current stage - Design iteration 2
The recommended design convinced stakeholders to redesign the entire parent website.
Reading time: 4 min
Home
Synopsis
Problem statement
The Tech Hub provides technology services to ASU students, employees and faculty.
Currently users come at the Tech Hub office for information available on the website, resulting in inefficient usage of resources. The users are not aware of the services provided by the Tech Hub and are often interested in using those services when they learn about it from Tech Hub's physical location.
Zoom Innovation Lab is a critical service in partnership with zoom, increasing its usage is essential to maintain partnership with Zoom.
Goal
Increasing awareness of the services provided by the Tech Hub.
Major services of the Tech Hub are solving technology related queries, Zoom Innovation Lab and Podcast rooms.
Found through User survey and Contextual survey
80%
Users are unaware of the Tech Hub services
Project duration
10
Weeks
What did I do?
User research
Strategy
Prototype
Development in CMS
Critical issues discovered
The evaluation revealed insights into the Tech Hub's website, uncovering challenges in:
Navigation
Accessibility
Content clarity
User expectations
Major recommendation
The new design aims at reducing the cognitive flow and combining the information to make the user flow efficient:
Relocated the Menu
Introduced breadcrumbs
Refined the drop down labels
Created a separate reservation page
Synopsis
Problem statement
The Tech Hub provides technology services to ASU students, employees and faculty.
Currently users come at the Tech Hub office for information available on the website, resulting in inefficient usage of resources. The users are not aware of the services provided by the Tech Hub and are often interested in using those services when they learn about it from Tech Hub's physical location.
Zoom Innovation Lab is a critical service in partnership with zoom, increasing its usage is essential to maintain partnership with Zoom.
Goal
Increasing awareness of the services provided by the Tech Hub.
Major services of the Tech Hub are solving technology related queries, Zoom Innovation Lab and Podcast rooms.
Found through User survey and Contextual survey
80%
Users are unaware of the Tech Hub services
Project duration
10
Weeks
What did I do?
User research
Strategy
Prototype
Development in CMS
Critical issues discovered
The evaluation revealed insights into the Tech Hub's website, uncovering challenges in:
Navigation
Accessibility
Content clarity
User expectations
Major recommendation
The new design aims at reducing the cognitive flow and combining the information to make the user flow efficient:
Relocated the Menu
Introduced breadcrumbs
Refined the drop down labels
Created a separate reservation page
Synopsis
Synopsis
Problem statement
The Tech Hub provides technology services to ASU students, employees and faculty.
Currently users come at the Tech Hub office for information available on the website, resulting in inefficient usage of resources. The users are not aware of the services provided by the Tech Hub and are often interested in using those services when they learn about it from Tech Hub's physical location.
Zoom Innovation Lab is a critical service in partnership with zoom, increasing its usage is essential to maintain partnership with Zoom.
Goal
Increasing awareness of the services provided by the Tech Hub.
Major services of the Tech Hub are solving technology related queries, Zoom Innovation Lab and Podcast rooms.
Found through User survey and Contextual survey
80%
Users are unaware of the Tech Hub services
Project duration
10
Weeks
What did I do?
User research
Strategy
Prototype
Development in CMS
Critical issues discovered
The evaluation revealed insights into the Tech Hub's website, uncovering challenges in:
Navigation
Accessibility
Content clarity
User expectations
Major recommendation
The new design aims at reducing the cognitive flow and combining the information to make the user flow efficient:
Relocated the Menu
Introduced breadcrumbs
Refined the drop down labels
Created a separate reservation page
Problem statement
The Tech Hub provides technology services to ASU students, employees and faculty.
Found through user survey and Contextual survey 80% users are unaware of the Tech Hub services
Zoom Innovation Lab is a critical service in partnership with zoom, increasing its usage is essential to maintain partnership with Zoom.
Project duration : 10 weeks
What did I do?
User research
Strategy
Prototype
Development in CMS
Goal
Increasing awareness of the services provided by the Tech Hub, especially Zoom Innovation Lab
Synopsis
Problem statement
The Tech Hub provides technology services to ASU students, employees and faculty.
Currently users come at the Tech Hub office for information available on the website, resulting in inefficient usage of resources. The users are not aware of the services provided by the Tech Hub and are often interested in using those services when they learn about it from Tech Hub's physical location.
Zoom Innovation Lab is a critical service in partnership with zoom, increasing its usage is essential to maintain partnership with Zoom.
Goal
Increasing awareness of the services provided by the Tech Hub.
Major services of the Tech Hub are solving technology related queries, Zoom Innovation Lab and Podcast rooms.
Found through User survey and Contextual survey
80%
Users are unaware of the Tech Hub services
Project duration
10
Weeks
What did I do?
User research
Strategy
Prototype
Development in CMS
Critical issues discovered
The evaluation revealed insights into the Tech Hub's website, uncovering challenges in:
Navigation
Accessibility
Content clarity
User expectations
Major recommendation
The new design aims at reducing the cognitive flow and combining the information to make the user flow efficient:
Relocated the Menu
Introduced breadcrumbs
Refined the drop down labels
Created a separate reservation page
Synopsis
Problem statement
The Tech Hub provides technology services to ASU students, employees and faculty.
Currently users come at the Tech Hub office for information available on the website, resulting in inefficient usage of resources. The users are not aware of the services provided by the Tech Hub and are often interested in using those services when they learn about it from Tech Hub's physical location.
Zoom Innovation Lab is a critical service in partnership with zoom, increasing its usage is essential to maintain partnership with Zoom.
Goal
Increasing awareness of the services provided by the Tech Hub.
Major services of the Tech Hub are solving technology related queries, Zoom Innovation Lab and Podcast rooms.
80%
Users are unaware of the Tech Hub services
Found through User survey and Contextual survey
Project duration
10
Weeks
What did I do?
User research
Strategy
Prototype
Development in CMS
Critical issues discovered
The evaluation revealed insights into the Tech Hub's website, uncovering challenges in:
Navigation
Accessibility
Content clarity
User expectations
Major recommendation
The new design aims at reducing the cognitive flow and combining the information to make the user flow efficient:
Relocated the Menu
Introduced breadcrumbs
Refined the drop down labels
Created a separate reservation page
User flow for Booking a Zoom Innovation Lab
User flow for Booking a Zoom Innovation Lab
User flow for Booking a Zoom Innovation Lab
Design impact
Design impact
Design impact
Following my project presentation, I crafted targeted presentations for stakeholders, outlining my research-backed design recommendations. I detailed the rationale and potential impact of these suggestions, alongside the risks of non-implementation, ensuring a clear, informed decision-making process.
Post the stakeholder presentation the company took a decision to redesign other pages associated with the Tech Hub page. The entire website is undergoing a major information architecture redesign based on the User research and google analytics for the website.
I conducted two usability tests with 5 users before and after redesign. The following results are of 2nd usability testing, conducted post design change to validate the design changes.
Following my project presentation, I crafted targeted presentations for stakeholders, outlining my research-backed design recommendations. I detailed the rationale and potential impact of these suggestions, alongside the risks of non-implementation, ensuring a clear, informed decision-making process.
Post the stakeholder presentation the company took a decision to redesign other pages associated with the Tech Hub page. The entire website is undergoing a major information architecture redesign based on the User research and google analytics for the website.
I conducted two usability tests with 5 users before and after redesign. The following results are of 2nd usability testing, conducted post design change to validate the design changes.
100%
100%
Increase in Task completion rate
Increase in Task completion rate
60%
60%
Reduction in average task completion time
Reduction in average task completion time
66%
66%
Reduction in number of clicks needed
Reduction in number of clicks needed
Jump to design
Jump to design
Jump to design
Design impact
Following my project presentation, I crafted targeted presentations for stakeholders, outlining my research-backed design recommendations. I detailed the rationale and potential impact of these suggestions, alongside the risks of non-implementation, ensuring a clear, informed decision-making process.
Post the stakeholder presentation the company took a decision to redesign other pages associated with the Tech Hub page. The entire website is undergoing a major information architecture redesign based on the User research and google analytics for the website.
I conducted two usability tests with 5 users before and after redesign. The following results are of 2nd usability testing, conducted post design change to validate the design changes.
100%
Increase in Task completion rate
60%
Reduction in average task completion time
66%
Reduction in number of clicks needed
Jump to design
Jump to design
The Why
The Why
Contextual inquiry
Stakeholder expectations
Business requirement
The What
The What
Heuristic evaluation
User survey
Persona and User stories
Usability testing
The How
The How
Wireframes
High fidelity prototype
The Validation
The Validation
Usability testing
Methodology
Methodology
Methodology
The Why
Contextual inquiry
Stakeholder expectations
Business requirement
The What
Heuristic evaluation
User survey
Persona and User stories
Usability testing
The How
Wireframes
High fidelity prototype
The Validation
Usability testing
The Why - Problem
I performed a contextual inquiry to analyze user behavior by finding answers for What does the user ask for, How do they ask for, What challenges do they face, How many know about the services, What disappoints them
I presented the observation to stakeholders to understand their requirements and limitations - only certain changes can be made on the website as it is connected to other ASU pages as well
Gathering business requirements - Zoom partnership is at a critical stage and it is integral to revive the partnership by increasing engagement with 3 kinds of Zoom labs
Images of Zoom Innovation Labs at ASU
The Why - Problem
The Why - Problem
I performed a contextual inquiry to analyze user behavior by finding answers for What does the user ask for, How do they ask for, What challenges do they face, How many know about the services, What disappoints them
I presented the observation to stakeholders to understand their requirements and limitations - only certain changes can be made on the website as it is connected to other ASU pages as well
Gathering business requirements - Zoom partnership is at a critical stage and it is integral to revive the partnership by increasing engagement with 3 kinds of Zoom labs
The Why - Problem
I performed a contextual inquiry to analyze user behavior by finding answers for What does the user ask for, How do they ask for, What challenges do they face, How many know about the services, What disappoints them
I presented the observation to stakeholders to understand their requirements and limitations - only certain changes can be made on the website as it is connected to other ASU pages as well
Gathering business requirements - Zoom partnership is at a critical stage and it is integral to revive the partnership by increasing engagement with 3 kinds of Zoom labs
Images of Zoom Innovation Labs at ASU
The What - Research
Based on the Contextual inquiry and Stakeholder expectations I created research material that helped me to understand Tech Hub's audience, their expectations and their needs.
Heuristic evaluation was done for the entire website but post initial contextual survey, the business required me to focus on the Tech Hub's page and its services.
Learn more about the process
Learn more about the process
The What - Research
The What - Research
Based on the Contextual inquiry and Stakeholder expectations I created research material that helped me to understand Tech Hub's audience, their expectations and their needs.
Heuristic evaluation was done for the entire website but post initial contextual survey, the business required me to focus on the Tech Hub's page and its services.
Learn more about the process
Learn more about the process
Learn more about the process
Learn more about the process
Learn more about the process
Learn more about the process
Learn more about the process
Critical issues and areas
Critical issues and areas
The section below delves into comprehensive usability testing, which revealed critical issues that needed immediate attention. Total 26 usability issues were found, which were categorized into 8 different areas. The areas and issues were prioritized based on the impact they would create on their business and based on the execution time of the issue's solutions.
The section below delves into comprehensive usability testing, which revealed critical issues that needed immediate attention. Total 26 usability issues were found, which were categorized into 8 different areas. The areas and issues were prioritized based on the impact they would create on their business and based on the execution time of the issue's solutions.
Navigation
100% were not able to navigate back to the Tech Hub website
60% looked for information on the top menu bar
60% forgot their path
User expectation
100% were not able to navigate back to the Tech Hub website
60% looked for information on the top menu bar
60% forgot their path
Accessibility
40% couldn't find Tech Hub's contact
60% didn't scroll down to find Tech Hub's services
The user looked at other areas to book the Zoom Innovation Lab
Content clarity
80% didn't differentiate between types of Zoom Labs
80% found the content to be lengthy
Post research, I discussed the design suggestions with the stakeholder to understand their expectations and limitations that may influence design decisions. I skillfully adapted the website design with ASU's brand guidelines and design system, I navigated constraints and iterated to align with the business objectives.
The How - Design iterations
The How - Design iterations
Post research, I discussed the design suggestions with the stakeholder to understand their expectations and limitations that may influence design decisions. I skillfully adapted the website design with ASU's brand guidelines and design system, I navigated constraints and iterated to align with the business objectives.
The Tech Hub landing page redesign
Design changes made
Added breadcrumbs
Moved accordion menu to top left
Changed label names
Added a ‘Reach Us’ button
Added services in form of cards
Issues addressed
100% were not able to navigate back to the Tech Hub website
60% looked for information on the top menu bar
60% didn't scroll down to find Tech Hub's services
40% couldn't find Tech Hub's contact
The user looked at other areas to book the Zoom Innovation Lab
The Zoom Innovation Lab page
Design changes made
Added an accordion menu on top left
Added available Studios in form of cards
Ability to book the studio/labs from accordion menu
Use case information for each studio added on top
Removed lengthy content and changed the information architecture to reduce steps
Issues addressed
80% didn't differentiate between types of Zoom Innovation Labs
80% found the content to be lengthy
80% expected some system feedback while booking the lab
60% were confused about the outlook pop up
Critical issues and areas
The section below delves into comprehensive usability testing, which revealed critical issues that needed immediate attention. Total 26 usability issues were found, which were categorized into 8 different areas. The areas and issues were prioritized based on the impact they would create on their business and based on the execution time of the issue's solutions.
Navigation
100% were not able to navigate back to the Tech Hub website
60% looked for information on the top menu bar
60% forgot their path
User expectation
100% were not able to navigate back to the Tech Hub website
60% looked for information on the top menu bar
60% forgot their path
Accessibility
40% couldn't find Tech Hub's contact
60% didn't scroll down to find Tech Hub's services
The user looked at other areas to book the Zoom Innovation Lab
Content clarity
80% didn't differentiate between types of Zoom Labs
80% found the content to be lengthy
The How - Design iterations
Post research, I discussed the design suggestions with the stakeholder to understand their expectations and limitations that may influence design decisions. I skillfully adapted the website design with ASU's brand guidelines and design system, I navigated constraints and iterated to align with the business objectives.
The Tech Hub landing page redesign
After
Before
Design changes made
Added breadcrumbs
Moved accordion menu to top left
Changed label names
Added a ‘Reach Us’ button
Added services in form of cards
Issues addressed
100% were not able to navigate back to the Tech Hub website
60% looked for information on the top menu bar
60% didn't scroll down to find Tech Hub's services
40% couldn't find Tech Hub's contact
The user looked at other areas to book the Zoom Innovation Lab
The Zoom Innovation Lab page
After
Before
Design changes made
Added an accordion menu on top left
Added available Studios in form of cards
Ability to book the studio/labs from accordion menu
Use case information for each studio added on top
Removed lengthy content and changed the information architecture to reduce steps
Issues addressed
80% didn't differentiate between types of Zoom Innovation Labs
80% found the content to be lengthy
80% expected some system feedback while booking the lab
60% were confused about the outlook pop up
Reflections and Development
Reflections and Development
Reflections and Development
Learnings
Forming a criteria to prioritize issues, especially in an agile environment
Every user takes different path to complete a task
Collaboration, feedback and adapting to changing goals helps achieve the target
Challenges
I encountered challenges due to existing constraints such as the inability to modify header names, icons, or menu labels
Navigating through multiple organizational layers to advocate for the necessity of a redesign posed a significant hurdle
Adherence to the established design system components further limited my creative flexibility
Convincing stakeholders of the imperative need for design modifications proved to be a complex task, requiring strategic communication and persuasive rationale
Current stage : Undergoing redesign
Post the stakeholder presentation the company took a decision to redesign other pages associated with the Tech Hub page. The entire website is undergoing a major information architecture redesign based on the User research and google analytics for the website.
LET'S CONNECT
I am everything design! I am resilient to the core.
Get in touch to find out more about how I create digital experiences to effectively reach and engage audiences.
Email: shailees0406@gmail.com
Contact: +1 (602) 576-4588
LET'S CONNECT
I am everything design! I am resilient to the core.
Get in touch to find out more about how I create digital experiences to effectively reach and engage audiences.
Email: shailees0406@gmail.com
Contact: +1 (602) 576-4588
LET'S CONNECT
I am everything design! I am resilient to the core.
Email: shailees0406@gmail.com
Contact: +1 (602) 576-4588